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Research papers

The radio-tv media mix

The authors recently analyzed the local delivery of national television schedules in concert with proposed purchases of spot radio weight on a Designated Market Area basis. The purpose of the analysis was to determine the optimal combination of...

Catalogue: ARF/ESOMAR Worldwide Radio 2001
Authors: Craig T. Gugel, Roberta M. McConochie
April 1, 2001
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Citation

Gugel and McConochie (2001a, April 01). The radio-tv media mix. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-radio-tv-media-mix


Research papers

Radio listening in multimedia homes

This paper considers the use of radio in multimedia homes. These are defined as homes that have access to additional television channels via cable or satellite and those that have access to the Internet. Data on quality of viewing/listening derived...

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage
Authors: Liz Landy, Richard Windle
Company: Ipsos MRBI
June 15, 1999
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Citation

Landy and Windle (1999a, June 15). Radio listening in multimedia homes. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/radio-listening-in-multimedia-homes


Research papers

Mobility of listening and audience measurement in Finland

This paper concerns a new approach to both radio audience behavior amt its measurement in Finland. Finland has earned a recent reputation as a front-runner of new communication technology yet radio listening in Finland is high (in terms of time...

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage
Authors: Erja Ruohomaa, Juha Ourila
June 15, 1999
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Citation

Ruohomaa and Ourila (1999a, June 15). Mobility of listening and audience measurement in Finland. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/mobility-of-listening-and-audience-measurement-in-finland


Research papers

Radio research for the 21st century

This paper describes the testing and implementation of the new RAJAR audience research contract in the United Kingdom.

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage
Authors: Peter Jenkins, Lynne Robinson, Tony Twyman, Tony Wearn
Company: British Broadcasting Corporation (BBC)
June 15, 1999
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Citation

Jenkins, Robinson, Twyman and Wearn (1999a, June 15). Radio research for the 21st century. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/radio-research-for-the-21st-century


Research papers

Understanding the public radio listener and subscriber

The following paper demonstrates how applied research conducted with Public radio listeners was used to expand listener appeal and increase binding opportunities for a leading public radio station in New York City. By using research to construct...

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage
Authors: Michael Cohen, Sarah Peterson
June 15, 1999
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Citation

Cohen and Peterson (1999a, June 15). Understanding the public radio listener and subscriber. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/understanding-the-public-radio-listener-and-subscriber


Research papers

The Radiometer

This paper assesses the potential of the radiometer in offering the radio (and television) industry a major breakthrough for the measurement of their audiences. Each of the systems under development is a quasi-passive device. It will be essential for...

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage
Author: Peter Menneer
June 15, 1999
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Citation

Menneer, P. (1999a, June 15). The Radiometer. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-radiometer


Research papers

How kids use radio

Last year kids spent or influenced the spending of $500 billion. It is not surprising then that advertisers want to reach children. Radio can be an attractive means of reaching those kids. To support a new radio format a comprehensive research...

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage
Author: Thomas C.N. Evans
June 15, 1999
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Citation

Evans, T. C. (1999a, June 15). How kids use radio. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/how-kids-use-radio


Research papers

The relationship between awareness tracking and media investments

The following paper presents the results from the work that Carat Media & Research Norway has done on awareness tracking studies on radio. This research shows that radio may be an excellent tool in the media mix but also that the creative works done...

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage
Author: Jarle O. Thalberg
June 15, 1999
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Citation

Thalberg, J. O. (1999a, June 15). The relationship between awareness tracking and media investments. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-relationship-between-awareness-tracking-and-media-investments


Research papers

The sales drive of radio campaigns

The question of the sales performance achieved through radio campaigns - not so much in tactical as in strategic terms - was foremost in the author’s mind in developing an econometric model of turnover activities. The model developed was...

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage
Author: Lars Gibbe
June 15, 1999
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Citation

Gibbe, L. (1999a, June 15). The sales drive of radio campaigns. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-sales-drive-of-radio-campaigns